Sotheby’s International Realty® Brand to Target China’s Wealthy with New Juwai.com Alliance

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Sotheby’s International Realty Affiliates LLC has announced an alliance with Juwai.com that enables the luxury real estate brand to generate Chinese buyer interest on one of the world’s most prominent real estate websites with over two million monthly visitors. As a truly international brand, Sotheby’s International Realty now has the most global representation on Juwai.com, displaying luxury listings from 65 countries and territories.

We are constantly looking for opportunities to expand globally by adding new distribution opportunities that showcase properties to affluent consumers in key growth markets.  The alliance with Juwai.com achieves that by giving us better access to a market that is already one of our most important, and which promises great future growth.

“One of Juwai.com’s key advantages is that it is hosted on both sides of China’s internet firewall, so its listings are visible online both within China and outside of China.”

–Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC

At this moment, one out of every 10 visitors on sothebysrealty.com is located in China, and the syndication and advertising program with Juwai.com will further strengthen the Sotheby’s International Realty brand presence in that market.  The  alliance includes the following components:

  • Listing display: Sotheby’s International Realty property listings will appear on Juwai.com and in its real estate search results.
  • First responders: Juwai.com’s Chinese-language team is located in mainland China so they can respond to consumer inquiries in real time, translate the inquiries into English and forward them to the Sotheby’s International Realty sales associate who has the listing.
  • Brand page: A Sotheby’s International Realty brand overview page carries information about the brand, a contact form and the network’s listings – all in one place.
  • Banner advertising: Sotheby’s International Realty banner ads will run on the Juwai.com homepage, promoting the company’s new brand page and listings to Juwai.com’s audience.

To see the Sotheby’s International Realty brand page on Juwai.com, visit: www.juwai.com/sothebysrealty