Sotheby’s Exclusive Partnership with Apple

Sotheby’s International Realty is 1 of 20 exclusive advertising partners on the Apple News app now through the end
of December and the only real estate company.

Apple News is a brand new application baked into every Apple device running iOS 9 or newer, allowing us to potentially reach over 800 million iPhones and iPads.

We are the only Real Estate company that has been selected, and we have a 5% Share-of-Voice on the For You section of the app + a 25% SOV in the app’s Business Channel.

You can also add the Sotheby’s International Realty channel within Apple News, which has content automatically fed via our Extraordinary Living blog. It can be found by searching for Sotheby’s International Realty within the News app, or
clicking here on your iOS device.

We are also supplementing this placement with an investment in iAd In-App Advertising, giving us an international reach while targeting real estate intenders across thousands of mobile apps.

Proven Results: Since going live on 10/16, Apple has been the
#3 overall traffic driving source to SIR.com behind Search and
Facebook. 98% of those users are new to sir.com.
Login to your Apple News App on your iPhone or iPad today
to experience the partnership!