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Advertise in Venture Home & Style

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Venture Home & Style magazine is printed on a quarterly basis, and each issue is delivered directly to 35,000 of the wealthiest, full-time residents surrounding Livermore and Pleasanton, California. Our coveted and influential audience is comprised of super-savvy investors that actively trade in stocks, bonds, and mutual funds, and have a home equity line of credit. Our readership enjoys traveling, country clubs, yard work and home improvement; they drive both luxury cars and SUV’s, and 14% have purchased or leased new vehicles within the last 12 months.

This unique combination of high income home owners coupled with discretionary spending power, provides luxury brands with access to a — hyperlocal and highly affluent — demographic that continues to outpace the entire United States.

View the Print Specifications and Rate Sheet for Venture Home & Style Magazine.

 

Income

AVERAGE NET WORTH*
Audience: $1,200,000+
USA: $418,865
Difference: 2.86x Higher

HOUSEHOLD INCOME*
Audience: $139,196
USA: $70,173
Difference: 1.98x Higher

DISPOSABLE INCOME*
Audience: $107,975
USA: $56,638
Difference: 1.91x Higher

RETAIL SPENDING**
Audience: $3,874
USA: $2,072
Difference: 1.87x Higher

ENTERTAINMENT SPENDING**
Audience: $1,407
USA: $688
Difference: 2.05x Higher

TRAVEL SPENDING**
Audience: $4,170
USA: $1,893
Difference: 2.20x Higher

NEW VEHICLE PURCHASE***
Audience: 14%
USA: 10%
Difference: 1.40x Higher

AVID TV WATCHERS
Audience: 6%
USA: 11%
Difference: 55% Lower

MEDIAN AGE
Audience: 39
USA: 37
Difference: 2 Years Older

HOUSEHOLD SIZE
Audience: 2.8
USA: 2.6
Difference: 8% Larger

COLLEGE EDUCATED
Audience: 47%
USA: 28%
Difference: 1.68x Higher

MAGAZINE READERS
Audience: 25%
USA: 20%
Difference: 1.25x Higher

 

* Net worth, household income, and disposable income, are based on average income that was reported in the 2009–2013 ACS.

** U.S. consumer spending data (i.e., Retail and Entertainment Spending) is based on a combination of the latest Consumer Expenditure Surveys (CEX) from the Bureau of Labor Statistics.

*** Purchased or leased new vehicles within the last 12 months.